TecnoCity is synonymous of quality, innovation and creativity.
We have a highly professional team with 15 years of experience in the market, including sales, logistics, and product development. Moreover, an extensive cultural knowledge that allows us to understand the idiosyncrasies of Latin America
Our staff is composed of a group of university professionals and technicians in a variety of areas, which give us the efficiency and know-how for the supporting of our products, with the purpose of giving the best service possible.
We are based in Uruguay, which is a small market, yet we believe it is a prime location, with low costs and low risks, to test new products and to open the door to the region. Uruguay has the highest rate of technological products per capita in the region.
Uruguay is in a geographical center of the zone with the most average for technological elements per habitant.
Furthermore, it is the most financially and politically stable country in Latin America, it has a free zone politic to facilitate the logistics it also has strong governmental support to facilitate advancements in Information Technology.
Our Mission
As a creative, innovative and proactive company, we aim to:
- Offer our customers the best products possible, to be pioneers in our field, and to adopt new technology, at the best prices.
- Establish a direct point of entrance to Latin America for technology manufacturers.
- Have the greatest level of trademark recognition and market share for our business associates, maximizing their profit levels.
- Have a positive work ethic, with commitment, honesty, and integrity in all our business interactions, which help us form long-term business relations.
Our Focus
Our company specializes in high end products. We love technology, and we love quality. About 80% of “early adopters” and opinion leaders of Uruguayan market are our customers.
We have the highest average price per imported unit in memory cards, video cards, as well as motherboards; that means we sell the best share of high value products.
We had one of the best rates of growth for importers in 2008 and in the preceding 5 years.
Our Vision
Our aim is to:
- Use our experience with the Uruguayan model to enter other market regions;
- Give the manufacturers direct access to Latin America;
- Represent just one product of the kind and to create a share in the market for them;
- Create logistic centers where scale economies are needed;
- Establish web tools to support the link between our clients and our suppliers;
- Establish a direct point of entrance to Latin America for technology manufacturers.
- Improve the costs for regional distributors; and improve profits for manufactures
- Establish and maintain strong, long-term relationships with our clients and suppliers.
The opportunities – how we will succeed?
In the past, manufacturers have depended on distribution through the United States of America, with the following implications:
- Logistic and geographic dependence on the fluctuations of a third party country.
- Language barriers.
- Increased costs for local distributors in each country.
- Smaller profit margins for manufacturers.
- The existence of market monopolies held by few global distributors Trademark concentration in few global distributors, where selling one or another trademark does not make the difference to their profit, but it does for manufacturer
Contacto:
Diego Dinegri
Email: diego@tecnocity.com.uy